The 26th Noda Token Ichi was held for three days starting on Friday, January 23, as usual at Business Hotel Noda.
January 24, during the event, marked a very special occasion: it was the 90th birthday (Sotsuju) of my father and company founder, Tomio Matsumoto. He stayed active and energetically engaged in business throughout all three days of the fair.
For this event, we made a strong effort in promotion. Announcements were placed in the community-based free paper “Chiiki Shimbun” across 17 local areas, as well as on Facebook. In addition, station posters were displayed at six stations within Noda City on the Tobu Noda Line, and at three major nearby stations.
Thanks to these efforts, the fair was lively and bustling, welcoming both long-time regular customers and many new visitors. It was a very busy and successful three-day event.