The 25th Noda Token Ichi (Sword Fair) was held for three days from Friday, July 11th at the Business Hotel Noda. It has been held every six months, in January and July, for over a decade. It is supported by hotel staff, advertising agencies, and new and old customers. In 2021, we moved our sales base from Noda to our Nishikasai shop in Tokyo, so we must make an effort not to neglect our connections with local sword collecters. It is also important to find new customers. We will do our best to come up with creative ideas to increase our sales everytime!